Core Concept:Profession Makes Value, Innovation Takes Leading

Tenet:Integrity Service, Pragmatic Innovation, Win-win in Competitiveness and Cooperation

Competiveness and Cooperation:Communication, Exchange and Cooperation in Competitiveness

Pragmatism:Carry out Pragmatic Attitude, Inspire Endeavor Spirit, Expand Enterprise Base, Settle a Leading Place

Employment Principle:Talent Used, Talent Employed, Responsible as Talent, Ability Valued and Performance Prized.

Integrity:Hold Integrity Principle, Attach Personal Integrity, Strengthen Mutual Trust Relationship, Solidity Excellent Reputation

Innovation:Create an Open Environment, Encourage Innovation Thought, Establish Extraordinary Concept, Promote Enterprise Development

Win-win:Cooperation and Win-win with Competitors, Mutual Win-win with Customers, Win-win with Staff in Development, Harmonious Win-win with Society

Service Concept:Taking the principle of “Customer Supreme, Service First”, establish complete customer service system, solve customer’s troubles at home.

Vision:Maintain Enterprise Sustainable Development, Seek for Evergreen Enterprise, Improve Quality by Value, Be the Most Trustworthy Advertising Equipment Manufacturer in China

Mission:Improve Advertising Equipment Output Effect, Promote Advertising Equipment Innovation, Improve Advertising Equipment QualityStrategic Objective: Improve Equipment Quality, Be a Globally Leading Advertising Equipment

Spirits:Improve Advertising Equipment Output Effect, Promote Advertising Equipment Innovation, Improve Advertising Equipment QualityStrategic Objective: Improve Equipment Quality, Be a Globally Leading Advertising Equipment